The huge ROI--2777% on the 470 model and 857% on the 474--transformed corporate planning for new products and more active involvement of ID in the process and the company
Dipak Jain, Dean, Kellogg School of Management, Northwestern University
sponsored by
IDSA/BusinessWeek
IDEA Awards
Winner 2003
Catalyst Award
Delta Pull-Out Spray Project
Credit: Delta Faucet Co.
Delta's Pull-Out Spray series helped establish the firm as a market leader. Before the product's 2000 introduction, Delta had a 1.6% market share in the pull-out faucet arena. Two years after the introduction, Delta had 23.2% market share. Design played an integral role in the product, as the pull-out series was initially driven almost entirely by the ID department. As a result, the ID department is a contributor to the company's strategic product planning process.
The Delta Pull-Out Spray Project was a 2000 Bronze IDEA award winner in the Furniture category.