It was not only a springboard for Nike's success within a new market, but it clearly spawned industry-wide styling trends and endless copies
Carole Bilson, IDSA, director, product design & usability, Pitney Bowes
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IDSA/BusinessWeek
IDEA Awards
Winner 2003
Catalyst Award
Nike Triax
Credit: ASTRO Studios Inc. and Nike, Inc.
Client: Nike, Inc.
The Nike Triax Watch series was the first electronic product for the giant sports appeal firm. The product sells at an annual rate of 2 million units, generating nearly $100 million each year.
Spin off products include speed and distance versions, stopwatches and heart rate monitoring systems.
The Nike Triax has launched over 100 subsequent models over the past six years.
The Nike Triax was a 1999 IDEA Gold winner in the Consumer Products category and was awarded a Designs of the Decade Award in 1999.