BusinessWeek
[an error occurred while processing this directive] < BACK | --23 of 158-- | NEXT >


 
sponsored by
IDSA/BusinessWeek
IDEA Awards

Bronze 2005

Computer Equipment


Lenovo Smartphone ET960

Credit: Lenovo (Beijing) Ltd., China; SQV Design International Inc./I+U, Taiwan

Client: Lenovo (Beijing) Ltd., China & USA

The lightweight Lenovo phone has many functions. As an MP3 device, it plays music. As a media player, it plays movies and can receive television transmissions. It has a game playing mode. It also has a built-in 1.3 Megapixel camera with flash and a memory card slot for extended storage. The camera rotates 180 degrees, which permits a wider selection of photo compositions and provides an ergonomic advantage because it’s easier to hold the camera in different positions. Next to the lens, the flash light also acts as a power charging indicator with different color lights. It can be used both with the left or right hands, and a person can also play games with it in the horizontal direction. There will be a wide choice of finishes available—fun, serious or professional. The ET960 has realized high profits and increased the company's identity and brand reputation as well.

Data provided by IDSA
More on IDSA and the IDEA awards
See more on the Annual Design Awards