This design solution not only looks great and feels great, it personifies a level of elegance achievable when designers are committed to thinking ‘outside the box.
J. Budd Steinhilber, FIDSA
sponsored by
IDSA/BusinessWeek
IDEA Awards
Gold 2005
Consumer Products
Motorola Razr V3 Mobile Phone
Credit: Motorola, Inc.
The goal of this project was to design the thinnest mobile phone with no compromise to functionality. In order to manifest a design that would appeal to early adopters, tech enthusiasts and trendsetters, the designers needed to blur the boundaries between technology and design. Unlike typical plastic cell phones, the Razr V3 is comprised largely of metal, thus offering greater durability and a cutting-edge aesthetic. In addition to the phone’s innovative space-saving engineering, the design team developed an internal antenna that has proven to be the most powerful one in the company’s mobile phone portfolio. The Razr V3 has asserted itself as the ultimate communications tool, greatly exceeding sales expectations.