“Who knew that a fetch toy for dogs could be a colorful piece of sculpture? Given the basic parameters ... the designers asked ‘Why not make it shapeful and beautiful as well?
J. Budd Steinhilber, FIDSA
sponsored by
IDSA/BusinessWeek
IDEA Awards
Gold 2005
Consumer Products
Spring Roll - Fetch toy for dogs
Credit: Design Edge
Client: WETNoZ International
These injection molded natural rubber dog toys were designed to be enjoyed by both pets and humans. By varying the wall thicknesses, the toys produce an erratic bounce and roll and treats can be placed in a stuffable, hollow core. The toy’s thick inner core allows the dog to carry it in a more natural position. The design process also focused on captivating the attention of the customer at the point of purchase: the packing was minimized to a simple wrap that highlights the design. These toys were WETNoZ International’s first foray into the dog toy market. The response to date has resulted in plans for an additional line of toys to launch in late 2005.