The byo lunchbag design brings a unique solution to lunch. Ease of use and fun colors—smart ideas in a product that we all use. A design for people first, it brings a fun and savvy solution to a lifestyle problem
Marc Gobé, I/IDSA, President and CEO of Desgrippes Gobé
The byo lunchbag™ is the latest addition to the award-winning byo bag product line. Employing the line’s trademark neoprene, the lunchbag contains two separate inside pockets for transporting food and a beverage. The bonded nylon/neoprene provides the required thermal insulation as well as shock absorption, nearly unlimited color choice and the bag's unique bouncy feel. The stretchy material also allows the bag to be expandable in order to fit a variety of different sized and shaped food containers and beverages. When completely opened, the bag doubles as a placemat. The byo lunchbag has been popular with retailers as diverse as the MoMA Design Store, REI and Whole Foods. A fast production cycle and the use of accessible materials has reduced costs considerably over previous products.