sponsored by
IDSA/BusinessWeek
IDEA Awards
Silver 2005
Consumer Products
Ambilight FTV Step Wrap 42PF9966 Flat TV
Credit: Philips Design, Netherlands
Client: Philips BL Upmarket Flat Displays, Netherlands
The Step Wrap is a display that is designed to blend quietly into the consumer living environment. The design focuses upon a visually compact appearance and perceived slimness with a fresh and modern aesthetic. The sound panel positioned under the screen supports the refined, quiet design execution and at the same time highlights the product’s audio performance. The Step Wrap Flat TV makes use of the company's new Ambilight technology that uses light with fully adjustable colors at the back of the TV to enhance the viewing experience