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IDSA/BusinessWeek
IDEA Awards
Bronze 2005
Consumer Products
Philips HS740 Lasso Fashion Headphones
Credit: Philips Design, Netherlands
Client: Philips Electronics HK Ltd., Hong Kong
The HS740 Lasso earphones are kept in place by an extremely flexible, special woven fabric cable that is passed behind the ear, instead of in front. A recessed groove ensures that the cable is secured comfortably and the earphones themselves guarantee great sound quality. They are extremely lightweight with an aluminium construction and matte chrome finish that combines to give the product its revolutionary appearance. The focus was on creating a new wearing style of earphones as jewelry-like accessories, and this product delivers that revolutionary image to the consumer.