Credit: VanBerloStudio's B.V., Netherlands
Client: Inbev, Belgium
PerfectDraft is a beer tap for home use, so that consumers can experience the perfect draft beer of their favorite brand in their own homes. The piece balances between an unobtrusive domestic appliance and an eye-catcher, with the familiar elements in a smooth chrome finish to relate a “professional” beer feeling and experience. The intuitive design leaves no question about when the system is ready and where to draw your beer.