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IDEA Awards
Bronze 2005
Consumer Products
Initech GEOLOGIC
Credit: Decathlon, France
GEOLOGIC is a leisure bow for beginners who want to discover and practice archery, either at home or in a club, at a price affordable by most people. This bow had to be accessible and appropriate for use by a beginner, while accompanying the student’s progress. It replaces a wooden model with the same dimensions, but it is about 15 percent heavier. The heavier weight of the Initech is not a disadvantage, because it enables the archer to better stabilize the student’s bow when aiming. The Initech had to boost sales while reducing costs. After one year, sales have increased by more than 40 percent compared with the old model.