A Bookshelf Full of Inspiration
When designer David Laituri needs a spark, he finds it in his personal eclectic collection of meaningful odds and ends right in his office
1 Books on marketing, consumer behavior, semiotics, and metaphors. These are on a collection of topics that together define an important aspect of successful design.
2 Plumb bobs, pointed weights that hang from a string. These are from the U.S., Germany, Italy, Britain, Japan, China, and Taiwan. Why plumb bobs? A simple tool that does a simple job, yet each has been interpreted very differently within their culture of origin. The German one looks, well, German. The British one says Britain. With the ever-present homogenizing effects of a global economy, it's intriguing (and inspiring) to know there's plenty of room for meaningful 'localization' of design.