A9
www.a9.com
Getting into the mash-up game with its own one-year-old search site, A9.com, Amazon has created a site that essentially allows people to create their own customized mash-ups. Its new Open Search initiative lets hundreds of other Web sites submit data feeds that can be searched by A9 users. So searchers can make queries not just of the whole Web, which can return lots of useless links, but to specific sites, such as that of <I>The New York Times</I> or NASA, all without leaving A9.
Amazon hopes to spur more such mash-ups from outsiders. Says Amazon Web services evangelist Jeff Barr: "The more you're able to unlock data and give it out, the more people can create these new services."