In the Peninsula Hotels' new global ad campaign, renowned celebrity photographer Annie Leibovitz focuses her lens on the true stars of the hotel -- its staff.
The campaign, "Portraits of Peninsula," features evocative black and white images of employees that are designed to convey the grace and warmth that set the Peninsula guest experience apart. The result is a refreshing departure from glossy hotel property shots, and a strong statement about what distinguishes the Peninsula Hotels' brand.
