Something Smells Fishy
Ora Ito Perfume Bottle
This perfume bottle is one of the first designs Ito created after he chose his pseudonym in 1998. As the son of well-known Paris fashion designer Pascal Morabito, he invented the name Ora Ito to carve out his own identity without using his father's connections or money. This tear-shaped bottle typifies Ito's pure, simple style.
Read the story