Poland
Wyborowa Vodka Ad Campaign by Jakub Stepien
Wyborowa's splashy ad campaign made a bold statement this fall: The East is back. Up-and-coming Polish graphic designer Jakub Stepien designed the hundreds of colorful posters that appeared in France, Wyborowa's largest export market. It didn't hurt that the ads featured the new Single Estate vodka bottle created by Frank Gehry. The ads are part of Wyborowa's plan to distinguish itself from competitors such as Smirnoff and Absolut by glamorizing its Polish roots.
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