Social Networking

TripConnect

www.tripconnect.com

Numbers: Around 5,000

Typical user: Travelers looking for the inside scoop on vacation destinations

The skinny: This tiny friends- and family-funded social network aims to create a community of adventurers who are willing to rate and discuss the places they've visited or plan to visit. Some analysts are skeptical that advertising will take off on sites dominated by user-generated content. TripConnect hopes to be an exception.

Raking it in: Advertising

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