Cover Story

The Land Baroness

Avatar Anshe Chung was created by a Chinese-born language teacher living near Frankfurt, Germany. She keeps her real identity private, but that hasn't stopped her and her imaginary self from creating what may be Second Life's biggest business. Chung has amassed virtual real estate and cash assets inside Second Life worth about $250,000. She buys land wholesale from Second Life operator Linden Lab, and then develops it, resells it, or rents it out. She's known as the Rockefeller of Second Life.

More Slide Shows