The Builder
T. Sibley Verbeck is CEO of Electric Sheep, a year-old firm that exists almost entirely inside Second Life. It helps build games and other experiences within Second Life to allow client companies and groups to create new kinds of entertainment, new ways of communicating with partners and customers, and new ways to design products more collaboratively. A recent event melded a real-world party in a Washington (D.C.) café with a virtual party in Second Life. "Our company headquarters is really in Second Life," says Verbeck, whose avatar is called Sibley Hathor.