Kimberly Martinez
Bonitas International
Functional jewelry
www.bonitasinternational.com
Englewood, Fla.
Current revenue: about $700,000
Getting a Bead on Business
In January of 2003, Kimberly Martinez, a former corporate executive, helped transform her friend Lisa Harrington's jewelry products from a basement operation into a boardroom success story. Together they started Bonitas International and introduced BooJee Beads — decorative, functional necklaces, bracelets, and pins that attach to ID cards, cell phones, and eyeglasses.
Martinez's next goal is to increase consumer awareness. “If you don't know a product exists,” she says, “you don't go actively seeking it.”