Allison Evanow
Square One Organic Spirits
Organic liquor
www.squareonevodka.com
Novato, Calif.
Current revenue: N/A
One-Shot Deal
Allison Evanow came up with the idea for Square One in 2004, after discovering an untapped market for organic spirits. She produced an organic vodka and then created an attractive brand targeting luxury consumers. The company opened its doors for business early this year and currently sells its vodka in restaurants, bars, and retail shops in California, New Mexico, and New York.
Evanow says she is in a unique position to hit $1 million. “I'm either over a million next year or I'm out of business. The way my business model works, you spend so much money on the front end that if you don't ramp up the scale very quickly, then you're out of business.”