Refreshing Endorsement
This 1900 print ad appeared when Coke was only available at pharmacies and soda fountains (bottled and canned versions didn't appear until years later). This ad is notable on several fronts: One, it shows Coke's use as far back as the turn of the century of celebrity endorsers (the female is Hilda Clark, a popular music hall actress and songstress of the period). Also, the price for a fountain Coke shown in the ad (5 cents) remained constant for more than 40 years, until World War II (amazing given the propensity of today's packaged good companies for trying to raise prices each year). Last, notice how little the Coca-Cola script as shown on the tray has changed over the past century?
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