BusinessWeek
  BEST GLOBAL BRANDS

22 Pepsi

$12,690 million

2005 Rank/Value
23 / $12,399 million

2% change from 2005

Based in U.S.

It tapped a growing obsession with obesity by shifting marketing dollars to Diet Pepsi. Another boost? Rival Coke's move to copy Pepsi Max with Coke Zero.



Photo by Bloomberg News

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