BusinessWeek
  BEST GLOBAL BRANDS

30 Ford

$11,056 million

2005 Rank/Value
22 / $13,159 million

-16% change from 2005

Based in U.S.

The iconic auto brand has declined in every measure. Weak marketing, bad press, shallow product portfolio, and a bottomed-out U.S. stock price hurt value.



Photo by Bloomberg News

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