BusinessWeek
  BEST GLOBAL BRANDS

40 Kellogg's

$8,776 million

2005 Rank/Value
39 / $8,306 million

6% change from 2005

Based in U.S.

The cereal maker is striking an effective balance between healthy products like Special K and sugary treats like Pop Tarts to attract both moms and kids.



Photo by Bloomberg News

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