Laurence King/Chronicle Books
Cool Car
Volkswagon
In 2004, a ghostly car was parked on London's Belvedere Road — a full-sized Volkswagen Polo Twist, rendered in ice. Sculptors had spent 350 hours chiseling a nine-ton block of frozen water to create the VW. Conceived by the DDB London ad agency, the ice car melted away in just 12 hours. But it generated four weeks' worth of press in Britain, and invaluable buzz among Londoners.