Laurence King/Chronicle Books
Tahiti Graffiti
Air Tahiti Nui
In 2005, this outdoor campaign for Air Tahiti Nui by Saatchi & Saatchi won an award at the Cannes Lions International Advertising Festival. The ad agency asked illustrator Dennis Clouse to draw the Manhattan skyline and the silhouette of a Tahitian island. The drawing was then made in metal and mounted on walls of buildings in New York. Evoking graffiti, the ad was an elegant twist on street art.