Laurence King/Chronicle Books
Generating Eggs-itement
Virgin Atlantic
CBS made headlines this year with the announcement that it would etch ads for its fall lineup on 35 million eggs. However, Virgin Atlantic used the fragile food in a guerrilla-ad campaign a few years ago in Johannesburg, South Africa. Agency Net#work BBDO surreptitiously placed open cartons of eggs on an airport baggage carousel, partially encased in a wrapper that said "Handled by Virgin Atlantic." Luckily, the eggs didn't break.