Illustrations by Dan Adel
The Metrosexual
Despite widespread reports of his demise, this affluent urban sophisticate aged 20 to 50 absolutely shops on. To him, it’s more than mere commerce. He’s not just buying the things he needs, he imbues his consumerism with a deeper meaning, quality, and beauty. Think loafers as objets d’art. Thanks to him, marketing to men may never be the same. Nor will men’s grooming. The likes of P&G, Beiersdorf, and Polo Ralph Lauren are doing good business with the metro.
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