John Abbott
Seth's Blog
http://sethgodin.typepad.com
Who: Seth Godin, 46
Since: January, 2002
Known for: Marketing ideas, advice, and reflections on various companies
Recent post: “A lot of organizational conflict comes from mismatched expectations of success,” he wrote recently. “A lot of kids live unhappy lives because of unrealistic benchmarking from parents…. How's this: success is largely about keeping your promises.”
Godin said in an e-mail message that he started his blog in an attempt to “get an idea into the world without going through the pain of writing a book.” In 1998 he sold Yoyodyne, an interactive direct-marketing company he founded, to Yahoo. Godin has authored several books, mainly on marketing, and is now a full-time speaker and writer.
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