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All The King's Friends
Burger King
The King has amassed more than 114,000 “friends” on his MySpace profile. What's making the clownish king so popular? It might have something to do with the free episodes of Fox shows like 24 and American Dad that are being given away to each new cyber chum. Burger King is harnessing MySpace to reach the coveted 18-34 demographic, especially those consumers who are likely to patronize quick-service restaurants.
See the CEO Guide to Social Networking