Duane Morris
Friend of My Friend
Duane Morris
Law firm Duane Morris looked for a way to track potential clients that aren't captured by its customer relationship management software. It recently began testing software from Contact Networks that tracks employee e-mail so it could document relationships among its partners and contacts at other companies. Days after the system was installed, it uncovered one relationship that the CRM system missed, providing an entrée into a company that is now a client.
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