Concept of the Week

Hyundai HED-6: A compact crossover

Hyundai HED-6

By Stuart Schwartzapfel

At this year's Geneva Motor Show on Mar. 3, Hyundai will reveal a compact crossover concept code-named HED-6. Penned at the company's European Design headquarters in Rüsselsheim, Germany, HED-6 likely previews a production version and a future design language for Hyundai soft-roaders. The sketch indicates a muscular design with the everyday utility that people have come to expect in such a vehicle. Design specifics include a hexagonal grille, angular style lines, and piercing, back-swept front headlamps. 21-inch, mirror-polished alloy wheels wrap things up nicely while power is provided by a 175-hp, 1.6-liter GDi turbocharged engine.

The Verdict: If a BMW X5 married a Buick Enclave, their children would look like this.

Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.

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