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By Stuart Schwartzapfel
Honda's OSM Concept, meaning Open Study Model, is an eco-friendly, stylish two-seat sports car that was unveiled at the 2008 British International Motor Show in London. The concept's design suggests it may preview a future production vehicle to replace the company's popular but aging S2000 Roadster. The concept's trapezoidal face bears resemblance to the S2000's squared off front end. Futuristic details include thin fog lamps that run parallel with jewel-like LED headlamps. Carved flanks and a rounded off rear end complete the sporty look, which was designed at Honda's research and development facility in Offenbach, Germany. But, despite the company's low emissions claims, there are no details on the roadster's engine or power source. If a production model appears, it could be powered by a gas-electric hybrid engine.
The Verdict: Good-looking but lacking crucial specifics.
Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. Hehas studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.