Audi Sportback Concept
By Stuart Schwartzapfel
Audi unveiled this Sportback Concept at the 2009 North American International Auto Show in Detroit. Named for its sweeping roof line, the concept previews a new production sedan, the A7, due in 2010. The five-door hatchback will compete with luxurious coupe-like sedans from the likes of Aston Martin, Porsche, Mercedes-Benz (DAI) and even Lamborghini. Audi took a minimalist approach to the concept's design; the roof, shoulder, and sill lines appear to have been drawn with a single stroke. The design also updates Audi's standard single-frame grille with more angular corners. Under the hood is a 3.0-liter V6 TDI diesel, producing 225 horses and expected to achieve fuel consumption of about 39 mpg.
The Verdict: A new star in Audi's firmament.
Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.
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