Concept of the Week

The new, smaller production "California" is addresses rising gas prices and environmental concerns

Ferrari's Smaller Prancing Pony

by Stuart Schwartzapfel

Dubbed the "California," this concept Ferrari is a V8-powered two-seater intended to cope with ever-rising gas prices and environmental concerns. Among a laundry list of Ferrari firsts, the California features a retractable convertible hardtop and a newly designed, 7-speed, dual clutch gearbox. The slick new gearbox, when coupled with the California's 460 hp, 4.3 liter engine makes for quicker shift times and acceleration from zero to 60 mph in about four seconds.

As with other current Ferraris, both chassis and bodywork are constructed of aluminum. From the hood scoop, familiar grille, covered headlights, the sweep of the rear fenders, and vents aft of the front wheels, it is clear that inspiration was drawn from the original 250 GT California from the 1960s (think Ferris Bueller's Day Off).

A production version of the new sports car will be officially unveiled to the public at the Paris International Car Show in October, with cost to be determined.

The Verdict: There's always room on the road for a new Ferrari.

Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.