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Ford's European-Influenced Model 40

A sleek, classic sports car from the 1930s, this custom Model 40 is expected to fetch $2.2 million at auction

Ford's European-Influenced Model 40

By Stuart Schwartzapfel

Edsel Bryant Ford, who headed Ford Motor (F) between 1925 and 1943, started the company's first styling department and oversaw the creation of many early Fords as well as the first cars under the more upscale Mercury brand. Inspired by a trip to Europe, the Ford family scion led the group that designed this custom Model 40 sports concept car in 1934, which will go under the hammer at RM Auctions' 10th annual Automobiles of Amelia Island event in Georgia on Mar. 8. The topless, two-passenger, aluminum body features a sharp V-shaped grill and twin windscreens. The body work echoes classic European cars from makers such as Bugatti and Delage. Other design touches include a louvered "winged" hood with side flaps that open to expose the motor—and a distinct lack of so-called brightwork, or chrome ornamentation. The streamlined Model 40's design cues would later be seen on Fords such as the 1939 Ford Deluxe Coupe.

The Verdict: Like Edsel himself, this design set the standard for future Fords.

Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.