Ford Ranger Max
By Stuart Schwartzapfel
At the Thailand International Motor Expo (Nov. 28-Dec. 10), Ford (F) is showing this Ranger Max, a concept that hints at future versions of a production-bound small pickup. The Ranger's beefy design was inspired by power tools and sporting equipment—witness the cog-like detailing found on the wheel arches and the honeycomb air intakes on the hood. Chunky tires, flared fenders, and a domed hood add to the concept's appeal as a rough-and-tumble truck. Ford's Australia-based Asia Pacific and Africa design team collaborated with Ford truck specialists in Thailand to create the concept. No word yet on what type of power plant a production Ranger Max might incorporate.
The Verdict: Tough as nails.
Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.
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