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Honda FC Sport Concept

An extreme vision of a hydrogen-powered sports car

Honda FC Sport Concept

By Stuart Schwartzapfel

At this year's Los Angeles Auto Show (Nov. 21-30), Honda (HMC) unveiled its FC Sport Concept. Anything but conventional, the FC Sport is powered by a hydrogen fuel cell and has only three seats. Developed by Honda's Advanced Design Studio in Pasadena, Calif., the concept car's exterior is likely its most arresting aspect. A glacier-white shell is wrapped in extreme, Lamborghini-like body lines. What's more, its hydrogen storage tanks are visible in the rear through a set of glass panels similar to high-end Ferraris. No word yet on whether Honda will try to bring a version to market.

The Verdict: Extreme and extremely green machine.

Stuart Schwartzapfel is a regular contributor to BusinessWeek.com. He has studied the automotive marketplace and works as an advertising and marketing strategist for major manufacturers. He does not write about any car brands for which he currently works.