persuasive games
Trend: Simulations
Companies are turning to simulation technology to create digital models of systems, products, Web sites, and software before making physical prototypes, writing code, or marketing new products. Starwood is using the virtual world of Second Life to design a new hotel concept. Wachovia, Sprint, and Deloitte Consulting are using iRise simulation software to test user interfaces of customer Web sites before programmers write code. Cold Stone Creamery uses a simulation video game to train sales staff. And frog design created a Flash simulation of an oven control system for TurboChef's new residential oven before making it.