Nurses Always on Call
Anne Afshari and Laura Hagler, directors and owners, Exclusively RNs
www.exclusivelyrns.com
Founded in 2002
29 employees
$140,000 in revenues in 2005; estimated $200,000 in 2006
Niche: Health-care advice for women
New service: Noticing that the doctors in their birth center spent an inordinate amount of time on the phone giving routine advice to pregnant women, Anne Afshari and Laura Hagler created a business that charges doctors and midwives a monthly fee for answering calls and giving OB/GYN-trained advice around the clock to nervous moms-to-be.
How the company did it: After struggling with a clunky voicemail system, the entrepreneurs discovered a virtual phone routing platform that allowed them to hire work-from-home nurses around the country. "Virtual PBX provided all the features we needed to continue to expand and create, for about $600 a month," says Afshari.
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