Kevin Shane
Telmé Clothing
www.telmeclothing.com
Ewing, N.J.
Age: 25
Kevin Shane wants you to take your clothes off…and turn them inside out. In 2005, Shane walked from one souvenir shop to the next in popular East Coast resort destinations such as Martha's Vineyard and Nantucket offering up his one-of-a-kind duds: T-shirts with a local map, song, story, or quote printed on and only visible on the inside of the shirt. The novelties were a hit with about 20 of the dozens of shop owners he visited, and a business was born.
A graduate of Babson College in entrepreneurial studies, Shane has since expanded Telmé Clothing's inside-out product line to encompass sports, music, hobbies, and holiday themes as well as custom orders. While the online component of his business is struggling to hit its stride, he is working hard to attract the attention of a large retail store. "When it comes to clothing, unless you sell your product for a huge margin, you have to work in volume," says Shane.
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