SmallBiz

Vitaly Feldman and Alexander Koretsky

MetroHorse

www.metrohorse.com
Hackensack, N.J.
Ages: 25 and 24

While working as Wall St. financial advisors during 2005, fellow Pace University graduates Vitaly Feldman and Alexander Koretsky daydreamed about starting a business together that would improve the process of searching for a reliable plumber, taxi service, or virtually any other service provider. Launched in June, 2006, the MetroHorse Web site gives users an alternative to thumbing through the phonebook, relying on businesses and consumers to trade information, with businesses posting profiles detailing their services and consumers bidding for a particular service and adding feedback about it, which any user can access.

MetroHorse generates most of its revenue from paid search placement, where businesses pay to have search results on the site list their profiles in front of others. Koretsky forecasts revenues of $500,000 in its first year, but with a recent infusion from boutique investment bank Allied Companies, the partners anticipate scaling from a few local markets to a national footprint and swelling to $50 million in revenue by 2008.


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