5. Jason Reuben and Matt Lauzon
Paragon Lake
www.paragonlake.com
Beverly Hills, Calif.
Age: Both 21
Because they run a business that depends on trust, says Reuben, being nominated by BusinessWeek.com readers has given the business a real boost. "If we're good enough for BusinessWeek , we're good enough for your mom, girlfriend, or any other potential customer." He says that traffic to the site has tripled or quadrupled, and that response has been strong in terms of leads and encouragement from family and friends.
Reuben explains that Paragon Lake has become both his and his partner Matt Lauzon's life, "in the morning, in the afternoon, late at night." He says they have no plans to do anything else in the immediate future but grow their business.
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