There
Launched 2003
When MTV wanted to launch an interactive, digital version of its show Laguna Beach, it partnered with There (and its parent company, Makena Technologies) to develop a 3D online world based on the television program. There's chief executive, Mike Wilson, says the company is negotiating with major brands who are interested in having a presence within the Web-based environment, which bills itself as a “virtual hangout.” As in other online spaces, There's users customize avatars and create, sell, and buy pixellated goods.