Winner: Interiors—Retail & Leisure
Client: Adidas-Salomon AG
Design consultancy: JudgeGill
Manchester-based designers JudgeGill were charged with updating the design of a number of Adidas’ premium Sports Performance stores. The retail design uses the visual language of the sports stadium throughout, from the entrance (which mimics the athletes’ tunnel) to the dressing room (designed with terrace-style seating). Stores that implemented the new design reported a marked improvement in sales: Berlin exceeded sales targets by 40% while the new Hamburg store continues to outperform the previous design by more than 100% in net sales per square meter.
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