KB-Home/ Martha Stewart Homes
($200,000 to $400,000)
www.kbhome.com
It might not seem like a great idea to launch a new line of houses in the middle of a housing slump. But KB Home and Martha Stewart have sold some 300 models with “unique Martha touches” like wainscoting. The rooms are painted in a trendy color palette. They're in planned neighborhoods in Georgia and North Carolina, with more to come in Texas and California
Best Leaders slide show
Read the story
Reader comments