Apple Store (Fifth Avenue)
New York
Bohlin Cywinski Jackson's
Just as Apple strives to outdo itself with every product release, each new retail space seems to overshadow the last. The store that opened this year on Fifth Avenue—a 32-foot-tall glass cube that beckons consumers down a glass staircase to a subterranean computer heaven—ups the ante on its predecessors. And, of course, it comes with genius service and a well-engineered retail experience—lots of hands-on stations, for instance—to leave the typical big-box retail experience in the dust.
Reader comments