Favorite Big-Box Brands

Wal-Mart

In a survey released in August, 2006, by market researcher Hartman Group, 1,048 consumers ranked five Wal-Mart private labels among the top 10 in-house brands they would be "likely to purchase”: Wal-Mart's Great Value, Equate, Sam's Choice, Wal-Mart, and Member's Mark (Sam's Club).

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