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Tryvertising
Consumers are getting access to more and more information about products all the time. Before buying a certain brand of teeth whitening strips, for example, savvy shoppers can go online and find reviews.
To increase exclusivity and get an edge in the marketplace, Evers says advertisers are going to have to figure out ways to let potential customers try their product. "Trying out is the new advertising, so start a dedicated 'tryvertising' agency," says Evers.