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Droid
Date: Nov. 6, 2009
Retail price: Starting at $199
Cost of components: $185
Motorola (MOT) and Verizon Wireless went to great lengths to promote the Droid, Verizon's first phone running the Android operating system, as the anti-iPhone in TV ads. Verizon Wireless (VZ, VOD) carries the phone for $199 with a two-year contract; it can be purchased contract-free from Best Buy (BBY) for $599.